Product Information

Imagination is more important than knowledge - Einstein

Bridging art and 21st-century technology, Creativity Express provides educators and parents with a comprehensive curriculum. Sixteen animated lessons provide students with the tools they need to understand, interpret and create meaningful art. Out art guides - Tickles, Furnace, and Ruby - keep students emotionally connected to the lesson content and motivated to learn. Creativity Express is most appropriate for grades 2-8, though many adults report that they are engaged by the curriculum as well.

Creativity is a key part of the educated mind

Through cleverly designed challenges and activities, the program subtly tests learning, knowledge and progression. Interactive challenges reinforce the concepts presented and allow application of those concepts, all the while offering rewards as well as other incentives and motivators. Creativity Builders provide the basis for hands-on activities. As Creativity Express is web-based, tracking student progress is simple, organized, and efficient through our comprehensive Teacher Account Center⿻

The subscription flexibility and web-based content access resolve the installation and compatibility problems of traditional software. Internet delivery allows teachers, parents, and students access our content virtually anywhere. We offer multiple products tailored to meet the varying needs of educators and parents including Whiteboard licensing and full year or semester pricing. See our store for details of our product line, and browse the questions below for solutions to specific situations. Upon purchase a Welcome Letter arrives via email with detailed instructions on how to fully enjoy and utilize Creativity Express either at home or in the classroom.

Flexibly designed to meet your educational needs

Madcap Logic is an educational content provider with copyright and licensing restrictions. These licensing and legal specifications are found in our Terms and Conditions to which you are bound upon login to Creativity Express. We are flexible in meeting the needs of our customers so please contact us if you or your organization has a specific request. Special discounts are given for nonprofit organizations and larger virtual or traditional school system orders.

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I am a home school parent searching for an art education program to supplement my child's elementary core curriculum requirements.

You will enrich your child's education by choosing the home/virtual school curriculum with individual accounts. Though this content was previously promoted in CD-ROM format, the online version has significant advantages. First, you have always-on content, and no worries about operating system cross-compatibility. Second, multiple children can access the lessons simultaneously from different computers with individual accounts; the CD required one at a time usage. There is no CD to lose or break. Third, the CD has no teacher Account Center. This feature allows you, the educator, to track individual progress and comprehension of the lesson content.

The Creativity Express Lesson Plans are available in .pdf format in the Teacher Account Center. These supplementary materials guide the educator through relevant teaching topics and provide and outlines of each lesson and templates for Creativity Builders activities. For ease of use, we offer a quality printed, spiral bound version through our store.

I am an Elementary School Teacher with multiple classes during the school day. How can I incorporate Creativity Express in my daily lessons?

Your first decision will be whether you wish the students to have individual accounts where they have access to the curriculum from home as well as during class. The students can upload .jpg images of artwork into their portfolios, and the Teacher Account Center allows you to monitor their performance on assessments. The price per student is quite low, and discounts are available for larger schools. See our store for details.

The whiteboard license allows you (a single teacher) to project the content from a school computer for your multiple classes throughout the school day. Though you can quiz the class using the online assessments, no individual student reports are generated. Students are still able to purchase individual account access through our store for home use.

I am a Virtual School Administrator. Our students take courses year-round and our enrollment is difficult to predict. How can I add Creativity Express as a course offering, and easily manage our account?

Creativity Express was specifically designed for the flexibility you require. Our Teacher Account Center allows you to add students, assign them to classes, and view reports at the click of a mouse. Student licenses are easily purchased through our web store so that you can immediately increase your student load as needed. Discounts are available for larger schools. See our store for details.

I have a studio where parents bring their children afterschool for art enrichment. I believe the children would benefit from Creativity Express in addition to my hands-on activities, but I only have the children for a limited time.

Whether you are teaching a summer course or have children in a private studio or museum group, we have flexible plans. The only choice is whether you are planning on whiteboard teaching, or whether the children have individual accounts for additional access away from class time. We offer summer, semester, and yearly pricing. Nonprofit organizations are eligible for 20% pricing discounts. See our store for details.

In my classroom, students who finish their assignments early are allowed 'free' computer time. I would love have Creativity Express available for enrichment, but I'm not actually teaching the curriculum.

Our animated lessons appeal even to younger grades. The Open Classroom License allows you expose your students to the world of art and creativity, though they may feel that they are playing! Many parents use Creativity Express as a 'reward' for their children who have completed their traditional course work. Your classroom can offer the same enrichment for your students. The 16 lessons will operate in 'unlocked' format so that children may move freely through the lessons; though students may take the assessments any number of times, no tracking will take place and no individual reports can be generated.

My child is quite creative, but art has been cut from school. What can I do to help my child stay involved in the arts on a limited budget?

Your child will most benefit from the afterschool enrichment with individual accounts. You may not be able to take your child to the Louvre Museum in Paris, but Tickles, Furnace and Ruby can. For less than the price of parking, your child can view the works of the Masters housed in collections worldwide and learn their secrets. The Glossary builds vocabulary, and the Creativity Builders projects provide inspiration for hands-on activities. With engaging animation, charming characters, and a curriculum that meets the National Standards for the Visual Arts, Creativity Express is much more that a replacement for traditional art class.